Marketing Insights

Welcome to Marketing Insights — your go-to source for practical, real-world strategies to grow your local business.


Whether you run a restaurant, salon, retail shop, or service-based business, you’ll find loyalty-focused marketing tips designed to attract new customers and keep your best ones coming back.


No fluff. No theory. Just hands-on ideas you can implement right away — because small businesses deserve big results.

Illustration of a leaky funnel labeled “loyalty program,” with customers slipping through and a frus
By Amanda West, Founder of Infinite Loop Loyalty Solutions June 5, 2025
Struggling to get customers to come back—even with a loyalty program? Learn the top 5 reasons most programs fail and how to fix them.
Small business owner rewarding a loyal customer using a digital rewards program
By Infinite Loop Loyalty May 8, 2025
Wondering how to launch a customer loyalty program that actually works? This step-by-step guide shows service-based businesses how to build a rewards system that drives repeat business—without adding to your workload.
How service businesses can make loyalty programs profitable.
By Infinite Loop Loyalty May 8, 2025
Wondering if loyalty programs are worth it? Learn how small businesses can make loyalty programs profitable with real data and smart automation.
Business owner wondering how a Business Should Increase Loyalty and Preference in Its Services
By Infinite Loop Loyalty May 7, 2025
Discover how service-based businesses can increase customer loyalty and become the preferred choice with smart, automated loyalty strategies that work.
Loyalty programs for service business
By Infinite Loop Loyalty May 7, 2025
If you're a local business owner, especially in a service-based industry like massage therapy, auto detailing, or home cleaning—chances are you’ve had customers say “We love your service!”... and then never come back. Ouch. Here’s the hard truth: love doesn’t pay the bills. Loyalty does. So, let’s talk about how to actually offer a loyalty rewards program that brings customers back consistently—and not the kind they forget in their junk drawer.