Heather’s journey to boutique ownership didn’t begin in retail. After leaving the corporate world, she and her husband began crafting handmade handbags. What started as a creative side hustle quickly turned into a bigger ambition. With one year to give it her all, Heather took a leap - launching her online shop first, and later opening a small space inside a local salon.

Word spread fast. What began as a shared space evolved into a thriving boutique on the second floor of a Liberty building. Customers lined up 30 minutes before her grand opening. Within the first hour, sales rang in—and Heather knew she was on to something special.

Customers rave about the cozy and inviting atmosphere at Catfish and Tater. It’s not just about what you buy—it’s how you feel while you’re there. The boutique carries a wide variety of clothing and accessories for every age and occasion, whether you’re shopping for a vacation, a seasonal refresh, or a thoughtful gift.

Heather has created a curated aesthetic that blends comfort, class, and confidence. She’s even known for helping men pick the perfect piece by checking past purchases for sizes and styles—a true boutique concierge!

In a sea of online stores and chain retailers, Catfish and Tater shines by offering a truly tailored experience. Bring in your favorite pieces, and Heather will help you find something that complements your style. It’s this hands-on approach and heartfelt service that keeps customers coming back—and telling their friends.

The store's ever-evolving collection reflects Heather’s ability to stay fresh while staying true to what her customers love. And with fashion for every generation, Catfish and Tater feels like it was designed just for you.

Heather isn’t just passionate about fashion—she’s passionate about Liberty. Before becoming a business owner, she served on the city board and helped organize community events. She regularly attends local promotion meetings and is eager to get more involved again.

Her love for local extends beyond her own shop. Heather gives shoutouts to fellow Liberty favorites like Lemonality, Serenity on the Square, Momma and Me, and Bittersweet Boutique. Supporting other small businesses is just part of the Catfish and Tater DNA.